Feel The Blossoming Love Through Neeve Telugu Musical Dance (Neeve Telugu)
Nostalgia seems to visit the viewer when one watches the latest video on YouTube in Telugu called Neeve (Neeve Telugu). Implying ‘you’, this video shows the budding romance between two dancers who began rehearsing together for the first time. The opening frame shows the two dancers faltering while rehearsing a song and dance routine.
Neeve Telugu However, the initial hesitation gives way to warmth and passion after being ‘advised’ by their dance director. As the two characters, essayed by Shreya Deshpande and Niranjan Harish – both from Bengaluru continue to practice, a sweet camaraderie and mushy love develop between them.
The video shot in three languages namely, Tamil, Telugu and Kannada, is an attempt to recreate the era when musical videos held sway. The lyrics for this mellifluous song in Telugu has been penned by Sreejo and sung by the duo of Yasin Nizar and Sameera Bhardwaj. The musical video has been directed by cinematographer Gomtesh Upadhye who started his career as an engineer in the IT industry in Bengaluru. He veered towards photography especially as an assistant in the Kannada film, Lucia directed by Pawan Kumar. Later on, he went on to become an assistant director for Pawan’s film, U-Turn. Neeve Telugu.
The thought of shooting the musical video came to Gomtesh when he was approached by his friend and music composer, Phani Kalyan. Neeve Telugu the duo decided to use the craze of YouTube among the youth to showcase their pilot project. Shooting with a shoestring budget and a DSLR Nikon camera in and around the Whitefield area of Bengaluru, they zeroed in on the popular contemporary dance group, Nritarutya. Choreographed by Vishwakiran Nambi of the same dance group, the video pulled Rs. 1.80 lakhs through a crowd funding initiative.
Once released on YouTube, the video notched up more than a lakh follower in no time. Shot mostly as a continuous piece, the video evokes a smile and makes you applaud the synchronous contemporary dancing of the lead pair.